Trending|display + sans
boldindustrialmodernurban

Big Shoulders + Work Sans

Industrial Strength

Built for the working class

Big Shoulders Display was designed for Chicago's signage. Bold, proud, and built to work. Work Sans lives up to its name, handling body text with no-nonsense reliability.

Industrial strength meets geometric warmth. Big Shoulders' Chicago-inspired boldness paired with Work Sans's friendly neutrality.

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Typefaces Used

Primarydisplay

Big Shoulders Display

Condensed display inspired by Chicago industrial signage. Bold and urban.

Designed by Patric King

Released 2019

Available weights: 100, 200, 300, 400, 500, 600, 700, 800, 900

Secondarysans

Work Sans

Grotesque sans optimized for on-screen text. Friendly and highly readable.

Designed by Wei Huang

Released 2014

Available weights: 100, 200, 300, 400, 500, 600, 700, 800, 900

Recommended Scale

H1

Headline One

Big Shoulders Display · 800 · 58px · 1

H2

Headline Two

Big Shoulders Display · 700 · 38px · 1.1

H3

Headline Three

Work Sans · 600 · 22px · 1.25

Body

Body text for paragraphs and long-form content.

Work Sans · 400 · 16px · 1.7

Caption

Caption and metadata text

Work Sans · 500 · 13px · 1.5

In Context

Design Essay · 12 min read

Industrial Strength

Built for the working class

Big Shoulders Display was designed for Chicago's signage. Bold, proud, and built to work. Work Sans lives up to its name, handling body text with no-nonsense reliability.

Form follows function.

Louis Sullivan

Developer Exports

Google Fonts
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@700;800&family=Work+Sans:wght@400;500;600&display=swap" rel="stylesheet">
CSS
h1 {
  font-family: "Big Shoulders Display", sans-serif;
  font-size: 58px;
  font-weight: 800;
  line-height: 1;
}

h2 {
  font-family: "Big Shoulders Display", sans-serif;
  font-size: 38px;
  font-weight: 700;
  line-height: 1.1;
}

h3 {
  font-family: "Work Sans", sans-serif;
  font-size: 22px;
  font-weight: 600;
  line-height: 1.25;
}

.body-text {
  font-family: "Work Sans", sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 1.7;
}

.caption {
  font-family: "Work Sans", sans-serif;
  font-size: 13px;
  font-weight: 500;
  line-height: 1.5;
}
Tailwind Config
// tailwind.config.ts
import type { Config } from "tailwindcss";

const config: Config = {
  theme: {
    extend: {
      fontFamily: {
        bigshouldersdisplay: [""Big Shoulders Display"", "sans-serif"],
        worksans: [""Work Sans"", "sans-serif"],
      },
      fontSize: {
        "h1": ["58px", { lineHeight: "1", fontWeight: "800" }],
        "h2": ["38px", { lineHeight: "1.1", fontWeight: "700" }],
        "h3": ["22px", { lineHeight: "1.25", fontWeight: "600" }],
        "body": ["16px", { lineHeight: "1.7", fontWeight: "400" }],
        "caption": ["13px", { lineHeight: "1.5", fontWeight: "500" }],
      },
    },
  },
};

export default config;

AI-Ready Exports

Copy these structured prompts to brief AI tools on your typography system. Paste directly into ChatGPT, Claude, or any LLM.

System Description

Explain this type system to an AI

Use this typographic system:

Headings:
  Big Shoulders Display, 800 weight
  Used for H1–H3
  Condensed display inspired by Chicago industrial signage. Bold and urban.

Body:
  Work Sans, 400 weight
  Used for paragraphs and UI
  Grotesque sans optimized for on-screen text. Friendly and highly readable.

Tone:
  bold, industrial, modern
  Industrial strength meets geometric warmth. Big Shoulders' Chicago-inspired boldness paired with Work Sans's friendly neutrality.

Use this scale:
  H1 — 58px / 1
  H2 — 38px / 1.1
  H3 — 22px / 1.25
  Body — 16px / 1.7
  Caption — 13px / 1.5

UI Generation Prompt

Use when asking AI to generate code

When generating UI or HTML, use this typography system:

H1 — Big Shoulders Display — 800 — 58px — line-height 1
H2 — Big Shoulders Display — 700 — 38px — line-height 1.1
H3 — Work Sans — 600 — 22px — line-height 1.25
Body — Work Sans — 400 — 16px — line-height 1.7
Caption — Work Sans — 500 — 13px — line-height 1.5

Headings should feel bold and industrial.
Body text should feel readable and modern.

Do NOT mix additional fonts.
Maintain consistent hierarchy throughout.